PPC Specialista pro BTC Prague

About BTC Prague

BTC Prague is the largest Bitcoin conference in Europe — a vibrant hub where financial freedom, decentralization, and technological innovation converge. Based in the Czech Republic, a global leader in Bitcoin innovation, BTC Prague is more than an event. It’s a movement.

With over 9,000 attendees, 250+ speakers, and 100+ Bitcoin companies from all over the world, we are shaping the future of Bitcoin adoption, education, and industry connections.

A data-driven PPC specialist with strong expertise in performance marketing, digital analytics, and paid acquisition.

Profile: PPC Specialist for BTC Prague

This role ensures that all BTC Prague paid channels — X, Google, Meta, YouTube, LinkedIn, and emerging Bitcoin-native advertising platforms — are strategically planned, optimized, and fully aligned with our brand and mission.

Your work will directly fuel ticket sales, audience growth, B2B engagement, and overall event visibility.

Responsibilities

Campaign Strategy & Execution

1. Plan, launch, and optimize PPC campaigns across X Ads, Google Ads, Meta Ads, LinkedIn, YouTube, and other relevant platforms.
   
   
2. Create, test, and evaluate audiences, targeting, placements, bidding strategies, and creatives.
   
   

3. Manage full-funnel advertising — from awareness to conversions, remarketing, and upsells

Analytics & Reporting

1. Track performance through GA4, HubSpot, platform dashboards, and custom reporting.

2. Set up events, conversions, and measurement frameworks.

3. Monitor campaign efficiency (CPA, ROAS, CTR, CPM, CAC) and identify opportunities for improvement.

Collaboration & Cross-Team Support

1. Work closely with the content and design team to brief, refine, and test creatives.

2. Align PPC strategy with marketing roadmap — including newsletters and community engagement.

Experimentation & Innovation

1. Develop A/B tests: headlines, formats, landing pages, segments.

2. Explore Bitcoin-native ad networks and privacy-preserving channels.

3. Provide insights and strategic recommendations to support long-term growth.

Requirements

1. Proven experience managing PPC campaigns (X Ads, Google Ads, and Meta are a must).

2. Strong analytical skills with the ability to interpret data and turn insights into action.

3. Knowledge of Bitcoin, the ecosystem, and community narratives — or strong willingness to learn quickly.

4. Hands-on experience with GA4, UTM strategy, and CRM integrations.

5. Ability to work independently, structure your priorities, and deliver under deadlines.

6. Experience with HubSpot is an advantage.

7. Experience with building sales funnels is an advantage.

8. Ability to work with multiple stakeholders and align performance work with broader marketing goals.

9. Strong English skills — written and verbal.

10. 10-20 hours per week

What We Offer

Culture & Workstyle

1. Remote-first and flexible — plan your own schedule and location.

2. Autonomy & responsibility — no micromanagement, just clear expectations.

3. Focus time pre- and post-event — intense teamwork during event weeks, and planned calm afterward.

4. International, low-ego team — full of people who care about their work and each other.

Impact & Growth

• Direct influence on Europe’s most influential Bitcoin event.

• Strategic role with real business impact — measurable, visible, and valued.

• Opportunity to work with top global Bitcoin brands, speakers, and partners.

• A startup-style environment with room for experimentation and innovation.

Compensation & Perks

• Competitive compensation.

• Access to top industry leaders and behind-the-scenes insights.

• Possibility to be paid in BTC.

• Team building and one huge conference that is recognized as the best on the planet.