Performance Marketing Expansion & Localization Manager
Trezor is a leading innovator in the cryptocurrency hardware wallet industry, dedicated to securing digital assets without compromising convenience and user experience. Our focus is to empower individuals to take complete control of their digital currencies by providing a seamless and secure way of handling them.
We are dedicated to making bitcoin and other cryptocurrencies more approachable, secure, and easy to use. Our mission is to innovate, simplify and offer the most user-friendly hardware wallet!
A lean performance marketing team is looking for an Performance Marketing Expansion & Localization Manager, a talent who will act as the bridge between our global performance strategy and local market success. You will own the performance of our expansion markets and ensure that our brand message resonates well with local communities.
You will also be responsible for overseeing the performance of our external agencies for Meta Ads and Google Ads, ensuring alignment with business objectives and e-commerce goals.
👉 What you'll do
- Market Entry Coordination: Partner with Business Development to launch and scale performance marketing in new territories
- Creative Adaptation & Funnel Localization: Adapt main creative concepts for high-performing localized assets (scripts, copy, visuals). Ensure the hook, the humour, and the value prop hit the same in Berlin as they do in São Paulo
- Quality Assurance: Help make the entire user journey from ad click to checkout culturally and linguistically optimized (e.g., local currencies, relevant testimonials)
- Agency Supervision: Vet and manage local agencies, ensuring they reach CPA and ROAS targets (up to 5 agencies in total)
- Performance Auditing: Regularly audit local ad campaigns and agencies to ensure that bidding strategies, campaign structures, and tracking are optimized to our global strategy
💪 About you
- 3+ years in Performance Marketing (agency or In-house, e-com is preferred)
- Proven experience scaling campaigns across multiple regions (EMEA, LATAM, APAC or CIS)
- Hands-on experience with Google Ads & Meta Ads, familiarity with TikTok and X ad platforms is valued
- Native-level fluency in at least one language other than English
- Strong analytical skills and the ability to translate data into clear insights. You are able to pivot based on ROAS, CPA, CPM or CPC trends in real time
- Comfortable working independently in a fast-paced environment
🤝 What we offer
Be a part of a brand that has revolutionized the crypto industry more than once
Option to receive part of your compensation in bitcoin
Flexible working hours, as well as the possibility of working from home
Budget for professional growth (training, courses, and workshops of your choice)
Friendly, open culture with regular company events and get-togethers
Renovated offices with a gym, football table, billiards, PlayStation, and 3D printer
Other perks: MultiSport card, company mobile tariff, free parking, and more
👋 Interested? We’d love to hear from you. Just send us your CV and cover letter – we usually get back to applicants within a week.