Digital Campaign Specialist – ROUVY Cycling 🚴♀️
ROUVY is the world's leading realistic indoor cycling platform. It allows athletes to exercise, compete, ride with friends for fun, and much more. With thousands of real routes filmed on video around the globe, we aim to create the most realistic home experience for cyclists of every level by bringing the outdoors indoors.
✨ Take a look behind the scenes at ROUVY and join us as a Digital Campaign Specialist.
✅Your Role & Impact:
Plan and execute digital marketing campaigns across online portals, social media, and relevant digital channels with a focus on cycling communities globally.
Analyze campaign performance, track KPIs, and optimize campaigns to maximize ROI and engagement.
Develop and manage creative content and assets for campaigns in collaboration with internal teams.
Build and maintain strong relationships with media houses and external partners to ensure campaign success.
Monitor industry trends and competitor activities to inform campaign strategies and identify new opportunities.
Provide regular reports and insights on campaign effectiveness and recommendations for improvements.
✅Your Experience & Skills:
Proven experience (2+ years) in digital campaign management, preferably with a focus on complex digital marketing and/or niche sports communities.
Strong analytical skills with the ability to interpret data and make data-driven decisions using tools such as Google Analytics, Looker Studio, and Excel.
Hands-on experience with digital platforms including Google Ads, Facebook Ads Manager, and DV360, with a focus on performance optimization, A/B testing, and audience segmentation.
Strong media planning and campaign execution skills, including briefing creatives, selecting formats (display, OLV, native), and collaborating with media partners.
Excellent communication, project management, and collaboration skills, with the ability to manage multiple campaigns simultaneously and fluent English.
✅Nice-to-Have:
Strong interest in cycling or triathlon, with familiarity with sports media platforms and an understanding of how to reach global audiences.
👉 Ready to ride with us?