Marketing Automation Director (Salesforce Marketing Cloud & Adobe Campaign)

Hybrid
Praha
Full-time

Powered locally and aligned globally, Publicis Production EMEA Hub forms the regional backbone of Publicis Production. With over 1.200 talented professionals based in the Czech Republic, Bulgaria, Hungary, Poland, the UK, and Mauritius, we enable smarter, faster, and more connected content delivery for global brands. Our integrated capabilities include post and primary production, versioning, commerce, web development, CRM, and language services. As part of the global Publicis Production network, our mission is to transform production into a true growth driver. By combining tech, data, automation, and AI, we deliver intelligent content at scale. We are proud to power Publicis Groupe’s ambition to build the world’s best global integrated production offering.

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Overview:

The position is responsible for the strategic and technical management of marketing automation with a focus on the Salesforce Marketing Cloud (SFMC) platform and Adobe Campaign. The role ensures the effective design, management and development of automation solutions, coordination between teams and the correct use of data and technology capacities across the organization.

Responsibilities:

Marketing Automation Strategies:

Define and refine strategies for Salesforce Marketing Cloud and Adobe Campaign.
Establish principles for campaign execution and data management.
Collaborate on marketing technology architecture development.

Platform Management:

Oversee Salesforce Marketing Cloud operation and configuration.
Manage governance, access, and platform standards.
Monitor and implement new platform functionalities.

Campaign Design and Coordination:

Develop customer journey, segmentation, and personalization methodologies.
Collaborate with creative and technical teams on campaigns.
Conduct audits to ensure quality across automation workflows.

Integration and Data Management:

Manage technical integration with CRM systems and data sources.
Set up data models and segmentation principles.
Ensure data quality and consistency.

Performance Analysis:

Evaluate campaign and automation performance.
Recommend improvements for efficiency and relevance.
Support testing and results interpretation.

Leadership:

Mentor marketing automation and CRM specialists.
Define standards, documentation, and process frameworks.
Collaborate across IT, data, CRM, and marketing teams.

Compliance and Security:

Ensure GDPR and regulation compliance.
Define procedures for secure data handling.

Qualifications:

Experience in managing, configuring, and operating Salesforce Marketing Cloud and Adobe Campaign.
Understanding of the key modules of SFMC (Journey Builder, Automation Studio, Email Studio, Contact Builder).
Experience in designing campaigns, automation, processes and data workflows.
Experience leading a team.

Nice to have:

Understanding of integration principles or data flows within marketing automation platforms.
SFMC certification.
Basic knowledge of HTML/CSS for checking email templates.

We can offer you:

Great team of friendly colleagues always happy to share their professional know-how and offer a helping hand.
International environment yet without a complicated hierarchy where a daily direct approach to the management is possible.
High level of independence and freedom to show your talent, deliver meaningful results, and come up with innovative ideas.
Playing a recognized and respected role on global projects for top Client(s) within the informal, result-oriented digital culture team.
Priority is given to Your professional development and education, certifications, and training. Opportunity to learn and grow, especially within the data, digital marketing, and international cooperation domains.
Using tools that only the biggest global players and a limited number of people do.
New great offices near Palmovka (DOCK in IV), full of friendly people, dogs, snacks, and anything you need to be happy at work.
Flexibility to choose and mix remote and office work, 5 weeks of holidays, and several “My Days” for personal time.
Publicis Care benefit scheme to choose from, including meal allowances and pension or life insurance contributions, as well as compensation for incapacity for work, a MultiSport card, stays at the company cottage, and other benefits.

At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability.