Senior Growth & Lifecycle Marketing Manager

Senior Growth & Lifecycle Marketing Manager

Community Management, Performance Marketing & Klaviyo

Location: Prague, Czech Republic (Office-based)
Employment: Part-time
Seniority: Senior

About the Role

We’re looking for an experienced, strategic, and data-driven marketing professional to join Foxino, an innovative EdTech startup making learning more personalized, engaging, and fun.

We need someone who combines senior-level Klaviyo expertise, advanced customer segmentation, strategic thinking, and hands-on execution to drive measurable growth.

This is a role for someone who can take ownership, develop a clear marketing strategy, and turn insights into results.

What You'll Do

• Growth Strategy: Develop and execute strategies for user acquisition, activation, engagement, and retention.

• Klaviyo & CRM: Take full ownership of Klaviyo, including advanced automation, lifecycle flows, personalized communication, and campaign optimization.

• Advanced Segmentation: Design and implement sophisticated behavioral, engagement-based, and lifecycle segmentation strategies.

• Community Management: Build and grow an active, engaged community of teachers, students, and parents.

• Performance Marketing: Plan, manage, and optimize paid campaigns across Meta, Google, and other relevant channels.

• Marketing Automation: Create onboarding journeys, reactivation campaigns, triggered communication, and retention flows.

• Analytics & Optimization: Analyze user behavior, identify growth opportunities, run A/B tests, and continuously improve conversion and retention.

Must-Have Requirements

• Senior-level Klaviyo expertise is mandatory. Deep, hands-on experience with advanced segmentation, automation, conditional flows, and CRM strategy.

• Advanced segmentation skills are essential. Proven ability to create meaningful user segments based on behavior, engagement, and lifecycle stages.

• Excellent strategic thinking. Ability to see the bigger picture, identify opportunities, prioritize initiatives, and independently develop effective growth strategies.

• Proven senior-level marketing experience, particularly in performance marketing, CRM, and lifecycle marketing.

• Perfect command of Czech is mandatory (native or near-native proficiency), including exceptional written communication and copywriting skills.

• Strong analytical mindset with a focus on measurable business results.

• Ability to independently own both strategy and execution.

• Strong English communication skills.

• Proactive, creative, and hands-on approach.

Nice to Have

• Experience with EdTech, SaaS, subscription products, or B2C mobile applications.

• Knowledge of PostHog, Google Analytics, and marketing attribution.

• Experience with community-led growth, referral programs, and gamification.

• Understanding of user activation, cohort analysis, and retention metrics.

What We Offer

• Flexible part-time position based in our Prague office.

• Strategic ownership of growth, CRM, and community development.

• Opportunity to shape the marketing strategy of an ambitious EdTech startup.

• A creative, fast-moving team building a product with real educational impact.

• Freedom to experiment, innovate, and make a measurable difference.

Who We're Really Looking For

We're not looking for someone who simply sends newsletters, manages social media, or runs ads.

We're looking for a senior marketing professional who is exceptionally strong in Klaviyo, understands advanced segmentation, thinks strategically, and knows how to turn customer insights into measurable growth.

Someone who can both design the strategy and make it happen.

Interested? We'd love to hear from you!