Founded in 2009, Xero Shoes manufactures comfortable, lightweight, performance, and casual footwear built with a “foot-first design”. The company’s mission is to help people experience the comfort and benefits of barefoot-inspired footwear that lets them move naturally so they can “Live Life Feet First”. Co-founder and CEO, Steven Sashen, started Xero Shoes out of necessity
after discovering that running barefoot solved years of running injuries, but that being actually barefoot wasn't ideal in many situations. Xero Shoes launched in December 2009, in the EU in November 2021 and now has a complete line of casual and performance shoes, boots, and sandals that customers ages 2-92 in 97 countries wear for almost any imaginable occasion and activity. Sashen, along with co-founder and President, Lena Phoenix, appeared on ABC's hit reality-business show, Shark Tank, where they turned down a $400,000 offer from Kevin "Mr. Wonderful" O'Leary.
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