Imagine that you are a chain store selling 10,000 shelf items in 100 stores (quite a real situation). In total 1,000,000 shelf prices that you should manage and find their optimal value so that your business is profitable and your customers agree with the prices of your products. How to do it in real time when it comes to 1,000,000 prices?
Very often there is a price follow-up of a competition or a price calculation depending on surcharge. It offers a variety of surcharges and tracks how your end-to-end customers react. However, neither of these methods ensures the maximum profitability nor the satisfaction of the end-to-end customers with the prices. Moreover, it is very time-consuming (1 000 000 price tags simply can not be handled manually).
And now imagine that you have software that understands your customers and produces optimal prices with which end-to-end customers are satisfied each week / day / hour and at the same time guarantees the maximum profitability of your business.
Yieldigo is an expert for this thanks to complex mathematical models that simulate end-to-end customer buying decisions while facing shelves in your store (or eshop).
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